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Chips on convenience store shelf

Late-Night Snacking and Convenience Insights from DoorDash 2021 Reports

Their reports use DashPass and DoorDash order data from January 1, 2021, to October 1, 2021. Beyond late-night snacking, they also found, analyzing March 2021 data (when the vaccine became available), an increase in items like electrolyte-based drinks of 112%.

Key Findings for Convenience Stores

What were people ordering for late-night snacking? 

  1. Chocolate Chip Cookie Dough Ice cream
  2. Lemon-Lime Soda
  3. Mac and Cheese Bites
  4. Peanut Butter Cups
  5. Energy Drink
  6. Sour Cream & Onion Potato Chips
  7. Sour Gummy Worms
  8. Beef Jerky
  9. Frosted Mini Donuts
  10. Pickle Bites

For the first half of 2021, these were a few takeaways:

  • Snacking orders increase for items such as:
    • Glazed donuts (501% increase)
    • Sweet tea (284% increase)
    • Sour cream and cheddar potato chips (112% increase)

As vaccines became readily available in March, we also saw an increase in items like electrolyte-based drinks (112% increase) and aspirin (49%).

Resources:

https://doordash.news/2021/12/14/the-doordash-deep-dish-best-of-the-neighborhood-in-2021/

https://doordash.news/2021/06/08/unveiling-our-second-annual-deep-dish-report-trends-in-2021/