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Spring is here, and with it, a surge in consumer activity. For convenience stores and gas stations, this means a prime opportunity to maximize sales by stocking the right, in-demand products. At Petrosoft, we help you stay ahead of the game. Let’s explore the top branded items that will drive your spring sales.
Snack Category Insights
Q1 2024 data for snack sales and, insights from 2023 provide context for the snack category’s performance:
• Packaged Sweet Snacks: In 2023, this category saw a year-over-year sales increase of 5.7%, averaging $3,620 in sales per store, per month. Gross profit per store, per month rose by 5.0% to $1,625.
• Salty Snacks: In 2022, salty snacks accounted for 4.6% of in-store sales, with an average of $8,972 in sales per store, per month.
These figures highlight the significance of snack categories in driving in-store sales within the convenience store industry.
Drinks/Beverages:
- Iced Coffee and Cold Brew:
- Capitalize on the cold coffee craze with popular brands like Starbucks Frappuccino bottled drinks, and Dunkin’ Iced Coffee. Ensure you have a variety of flavors.
- Petrosoft Advantage: Use Petrosoft’s inventory management to track sales of specific Starbucks or Dunkin’ flavors, optimizing your stock.
- Sparkling Water and Flavored Seltzers:
- Offer a range of refreshing options, including LaCroix, Bubly, and Topo Chico.
- Hydration Drinks:
- Stock up on Gatorade, Powerade, and BodyArmor to cater to those active customers.
- Petrosoft Advantage: Utilize Petrosoft’s data analytics to pinpoint peak sales times for Gatorade or Powerade, ensuring you’re fully stocked during high-demand periods.
On-the-Go Snacks:
- Healthy Snacks:
- Provide options like Nature Valley granola bars, KIND bars, and fresh fruit cups.
- Petrosoft Advantage: Employ Petrosoft’s reporting tools to monitor sales of Nature Valley or KIND bars, and adjust inventory accordingly.
- Grab-and-Go Sandwiches and Salads:
- Partner with local suppliers or offer pre-packaged options from trusted brands.
- Seasonal Treats:
- Feature seasonal candies from brands like Reese’s, or M&M’s, with spring themed packaging.
Outdoor Essentials:
- Sunscreen and Lip Balm:
- Stock popular brands like Coppertone sunscreen and ChapStick lip balm.
- Travel-Sized Items:
- Offer travel-sized hand sanitizer from Purell, and insect repellent from OFF!.
- Car Care Products:
- Provide windshield wiper fluid from Rain-X, and tire pressure gauges from Slime.
Road Trip and Travel Items:
- Snacks and Beverages for Road Trips:
- Offer large bags of Lay’s potato chips, family-sized packs of M&M’s, and multi-packs of Coca-Cola or Pepsi products.
- Portable Chargers and Phone Accessories:
- Include portable chargers from Anker, and phone charging cables.
- Maps and Travel Guides:
- Offer state specific maps, and regional travel guides.
Seasonal Promotions:
- Bundled Deals:
- Create combo deals, such as a Lay’s chips, Coca-Cola, and Reese’s Peanut Butter Cup, at a discounted price.
- Spring-Themed Displays:
- Create eye-catching displays that highlight seasonal products and promotions.
- Loyalty Programs:
- Use loyalty programs to reward repeat customers and encourage purchases of spring items.
- Petrosoft Advantage: Petrosoft’s loyalty program integration can help you track customer purchases and offer targeted promotions on brands like Coca-Cola or Lays.
By stocking these top branded spring items and leveraging Petrosoft’s powerful tools, convenience stores and gas stations can maximize sales and customer satisfaction. Staying attuned to seasonal trends and utilizing data-driven insights will ensure your business thrives this spring.
Contact Petrosoft today to learn how our solutions can help you optimize your inventory and boost your sales this spring!
